Social Media Slump?

Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts.   Every business realizes the importance of reaching out to customers on social media. Unfortunately, it can be difficult to stand out, especially when you’re competing with messages from a person’s friends. As social media users scroll through their newsfeeds, it can be almost impossible […]

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Content Marketing Myths

Content Marketing Myths You Need to Stop Believing  Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to […]

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A Beginner’s Guide to SEO

The Complete Beginner’s Guide to SEO Since I started working in online marketing a few years ago, my head has gotten pretty crammed with acronyms. Alphabet soup like KPI, PPC, SoLoMo, TOFU, BOFU, and FOMO sound perfectly normal to me now – crazy, huh? But by far, the acronym most people ask about is SEO […]

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Search Engine Rankings Demystified

SEO Strategy Search Engine Rankings Demystified   SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have your site appear in the top of the search engine results pages whenever a specific keyword is typed into the query box.  Search engines have two types […]

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